October 14, 2020
The Mirage Edit x La Leenah
"Community is everything and I would like to give back to the people around me."
For Dubai-based contemporary luxury, modestwear label, La'Leenah, the recent global situation has been an opportunity to take a step back and reassess what values matter to her most. With a mission to build a community of strong women with her brand, Linah's recent shift has been to give back to the community with her luxury wear brand. This new vision has been brought to life with her latest creative endeavour with Ashley Al Busmait of The Mirage Edit.
A visionary and creative, Ashley has always been at the forefront of highlighting the best designers, trends and styles in the region and beyond. Her distinct taste and in-depth connoisseurship of fashion and style has made her one of the region's leading innovators. Coming together to create a sustainable abaya, Ashley and La'Leenah are launching an exclusive regional piece.
Imbibing regional elements, this classic abaya is versatility at its best. Multi-purpose and functional, the abaya can be worn and styled in several different ways to match any occasion. The cool linen fabric and bamboo-finishing, not only make this easy-to-wear but sustainable and locally produced.
As designer Leenah says, "Community is everything and I would like to give back to the people around me." Keeping this belief as the core basis of her collection, Leenah and Ashley hope to use this collaboration to create a platform which supports emerging designers and style in the region.