For Dubai-based contemporary luxury, modestwear label, La'Leenah, the recent global situation has been an opportunity to take a step back and reassess what values matter to her most. With a mission to build a community of strong women with her brand, Linah's recent shift has been to give back to the community with her luxurywear brand.
"Community is everything and I would like to give back to the people around me."
Stocked at prominent retailers such as Symphony in Dubai Mall, Linah is now creating bespoke, customisable face masks. Coupled with biodegradable packaging, three months of research and prototyping has been dedicated to creating breathable fabrics and comfortable designs which transcend the barriers of trend and design.
Following the launch of the masks, Linah is also helping raise awareness about fellow designers with her #WonderWomen series on Instagram and her brand-building workshops for emerging brands. This will be further emphasised by an exciting collaborative collection launching next month.
As designer Leenah says, "Community is everything and I would like to give back to the people around me." Keeping this belief as the core basis of her collection, Leenah hopes to use her brand to create a platform which supports emerging designers and businesswomen in the region.